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Forget Snow - "Sad Britain" Wants Sunshine For Christmas

Forget the “White Christmas” usuals - compact gadgets, the latest celebrity fragrance or the must-have box set bargain: Over-worked, sun starved Brits want to be given a holiday this Christmas, according to new research from money saving site Savebuckets.com.

SAD syndrome may be driving a desire for winter sun but, for many adults, the looming credit crunch and proposed airport strikes over the festive season* could keep Britons at home this Christmas. Savebuckets’ data revealed the scale of debt worries this Christmas – 41% are still paying off credit spending from last Christmas and a further 26% are worried about how they will pay for Christmas this year.

There are, however, more affordable options on Britons’ top Christmas present list which will avoid long airport delays.

Marc Ames, Marketing Manager of Savebuckets.com commented: “With one in five people still paying for last Christmas, some may not find it possible to fork out on luxury gifts this year. However, with a bit of savvy shopping there are massive bargains to be had on other top gifts. People can save up to 50% by shopping online. Savebuckets.com is a quick and easy way to shop, saving time and money.”

Britons Christmas Wish List:

The top 10 gifts Britons would like from their partner this Christmas

Men Women
1 A holiday (21%) A holiday (34%)
2 Aftershave (13%) Perfume (24%)
3 DVD box set (12%) Theatre tickets (17%)
4 Plasma TV (12%) Spa Voucher (15%)
5 Sat navigation system (11%) Diamond earrings (15%)
6 Digital camera (9%) Underwear (9%)
7 Theatre tickets (9%) Shoes (7%)
8 Playstation 3 (8%) Digital camera (6%)
9 Nintendo Wii (8%) Fashion handbag (6%)
10 iPod (7%) DVD box set (6%)

It is a common gripe that men are difficult to buy for and many of the presents at the top of their wish list tend to by high-tech and pricey, such as plasma televisions. At Savebuckets.com you can still buy some of the most popular gifts, but with some savings up to 50%**:

Savings on top 10 gifts available on Savebuckets.com

· Lost Season 3 DVD Box Set - £38.99-£80.00 (51.3% saving)

· Men’s Joop Homme Aftershave EDT 75ml - £19.47-£35.00 (44.4% saving)

· Panasonic TH42PX70 Plasma TV - £749.00-£1,149.00 (34.8% saving)

· Extras Season 2 DVD Box Set - £14.98 - £21.99 (31.9% saving)

· Women’s Angel Perfume EDP 25ml by Thierry Mugler - £36.00-£49.00 (26.5% saving)

· Apple iPod Nano Silver 4GB (with colour screen) - £88.11 – £116.73 (24.5% saving)

· Panasonic Lumix Digital Camera LX2 - £228.00-£299.00 (23.7% saving)

· Navman S90i Sat Nav - £249.99 - £299.99 (16.7% saving)

Regional Findings

  • People living in Lancashire are the most likely to want to leave the country and go on holiday for their Christmas present (one in three, 29%)
  • Those in London, Wales and the South are most likely to want theatre tickets (all 13%), with just 1% of people living in the North East wanting to see a show on stage
  • After going away on holiday, the top present for Scots is diamond earrings (10%)
  • One in ten in Yorkshire would like some nice underwear for their Christmas present (10%).

The Savebuckets.com research asked a GB representative sample of 2,000 adults what they would like most like this Christmas.

To save online this Christmas visit www.savebuckets.com

* Telegraph Online, 24th November 2007, http://www.telegraph.co.uk/travel/main.jhtml?xml=/travel/2007/11/24/et-chaos-124.xml

** These figures represent the price variations in products sold on Savebuckets.com which were taken from the site on Monday 3rd December 2007. Savebuckets.com only displays the lowest prices for each item.

For more information or to speak to a spokesperson from Savebuckets.com, please contact:

Jo Winser / Guy Bellamy

FD Consumer Dynamics

jo.winser@fd.com marc.ames@savebuckets.com

020 7269 7236

Notes to Editors

Research was conducted between the 5th and 8th October 2007 on behalf of Savebuckets.com by YouGov amongst a GB representative samples of 2010 adults.

Savebuckets.com is a free to use online comparison shopping service, which will helps shoppers to find the product they want at the price they want.

The site currently searches around one million products from a wide range of shops, including high street brands and lesser known online shopping sites.

Savebuckets.com also includes a ‘My Price’ function which notifies shoppers by email when the price of the item they are searching for drops to within their budget.Savebuckets.com is the trading name of Save Buckets Limited, a registered company in England and Wales.

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